If you find glue residue or uneven edges on the logo, then you know that you have a counterfeit on your hands. In addition to that, make sure that the TAG Heuer logo is cleanly cut and pressed into the steel of the dial, not glued on. Some counterfeits have “Japanese Movement” across that marker, which would never appear on a TAG Heuer, or even nothing at all. On the actual face of the watch, you should first and foremost find the phrase “Swiss Made” at the 6 o’clock marker. On glass, however, the water would disperse unevenly. Sapphire crystal should not disturb the water’s surface tension, so it should pool together on the crystal.

To test whether the material on the face of your watch is sapphire crystal or just plain old glass, smear a drop of water or two on the surface. This material is scratch-resistant and incredibly refined. Like all luxury watches, TAG Heuer models have sapphire crystal guarding the face of the watch. The dial is always very telling when it comes to sussing out a counterfeit watch, and because the dials on TAG Heuer watches are made to fit the brand’s exacting specifications, even the slightest mistake will be a clear giveaway to the timepiece’s artifice. Though TAG Heuer watches tend to run at a much more affordable price point than, say, a Rolex or an Omega, the brand never sacrifices the quality of its products for cheap production. To protect yourself from falling for a fake TAG Heuer watch scam, follow this guide we’ve put together to distinguishing a real TAG Heuer from a counterfeit. This so clearly demonstrates why TAG Heuer watches are often replicated on the black market. It’s an innovator in the field of horology, with such accolades as being the first to create a chronograph dashboard clock and incorporating a rotating bezel into the design of a watch.

TAG Heuer is attached to connotations of prestige brought by the horological advancements that the brand made as well as the association with glamorous and dangerous races and movie-star race car drivers.

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